With 61.24 points, BVB have once again topped the brand index compiled by the renowned Technical University of Braunschweig as part of its annual review of the brand landscape in German professional football.
With 61.24 points, BVB have once again topped the brand index compiled by the renowned Technical University of Braunschweig as part of its annual review of the brand landscape in German professional football. The study was based on a Germany-wide survey of 4,169 people between the ages of 18 and 69.
Of all the 36 clubs in the top two tiers of German football, BVB were ranked top of the “most attractive club” category in the scientific study. In addition, Borussia Dortmund occupied third place in the likeability ranking and retained second spot in the “highest-quality club” category.
“The results of this year’s football study confirm that the Black & Yellows have built up a solid brand foundation thanks to their professional and consistent brand management. Compared to last year, Borussia Dortmund have returned to being in a top three position in all three categories of the brand evaluation,” TU Braunschweig said in a statement.
For Borussia Dortmund’s managing director Carsten Cramer, winning the German brand championship is “not only a source of great joy and a confirmation of the enthusiastic work done by our staff, but also a commitment that we take very seriously. We’ll examine the results of the study intensively and in detail over the course of the next few weeks. Always with the goal in mind that we want to become even better in all categories.”
All the info on the study can be found at: http://www.fussballstudie.de
